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Hypothesis: Maybe news has become a business (like alcohol and virtual goods) where revenue is disproportionately driven by heavy consumers (aka "whales"), and they are driving this. Maybe 5% of the population is insatiably angry. Talk radio suggests this is plausible.
Further hypothesis: A publication or news show can't simultaneously induce anger on the right and the left. So the high-minded, politically neutral news outlet like e.g. the NYT or WaPo used to be, is a thing of the past. Now they have to pick sides. Certainly the NYT has.
To the extent this is what the news is becoming, it's something to avoid. When I was a kid, it was impressive to consume a lot of news. Someone who subscribed to 5 newspapers would brag about that. But it's not impressive to consume a lot of Fox News. It's not even neutral.
Spot on. They're leveraging a previously constructed brand that doesn't match the current team. Brands don't write and editorialize. People do.
Would you argue the @wsj has been able to stay above picking sides?
True. The definition of "good PR" is when 50% are angry and 50% are happy with what they see. When the audience is neutral the PR campaign has failed. Modern news has a single playbook: Edward Bernays - Propaganda (back then "propaganda" wasn't so negative)
It's interesting how people approach reading (the intent of gaining knowledge and insight) and consuming news differently. The intent in reading news seems to be to feed confirmation biases whereas reading/learning is much more broad-minded.
A service that can analyze a published news story and rate it, from one 
to would be helpful - such a service would rate based on clickbait factor, use of unnamed sources, and factor in credibility of the news organization and writers of the piece.
Oh, it can do both: the message someone is delivering can make one side angry; that fact that someone is *choosing* to deliver that message at all can make the other side angry. But the second kind of anger generally doesn't attract viewers/readers.
Further, Further Hypothesis: Maybe Twitter et al. are the reincarnation of The Two-Minute Hate of 1984.
hmm, news has always been a kind of distant early warning system, an extension of our anxiety barrier.
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