At both Viaweb and YC, every minute I spent thinking about competitors was, in retrospect, a minute wasted.
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Nah. To succeed you need to compete asymmetrically. To compete asymmetrically, you need to understand, from the customer's point of view what your value proposition is relative to alternatives.
Do you suppose this is why Tolkien sold more books than most other novelists?
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I don't write books, I build companies. There's money to be made copying, differentiating from, hiring from, buying out, and underpricing the competition. At almost every stage of a company's life, the competition is highly relevant.
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I bet many YC admittees spend way too much time obsessing about their competition, kind of like they chase press coverage instead of customers/users and this is where you're coming from.
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Airbnb had a great product but they didn't really take off until Nathan figured out how to poach Craigslist for users. Same with Dropbox and their referral system. It works 100% of the time for J.K. Rowling and closer to 70-80% of the time for software.https://growthhackers.com/growth-studies/airbnb …
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