Two people can talk themselves into doing something neither would do alone. This force has a dark side. It drives bullying and, for large n, mobs. But it also produces some amazing things.
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How about going to gym? Neither me nor my pal would go to gym alone but we do stay fit if we both go work out! http://Cult.fit is an Indian startup that banks on this social experience and runs chains of gyms as if running a community platform!
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Wikipedia did that 18 years ago for liberating knowledge, and it's still doing it.
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All great digital commons have a way of doing it. Wikipedia, Stackoverflow, Internet Archive. Quora is good, and so many other forums there "wisdom of the crowds" still works. You should re-read Aaron's blog ;-) Many of his projects were about this magic.
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Check out a concept called "positive social shaming." It's being used in some of the more exciting health & fitness start-ups
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Couldn't find anything on Google at first glance. Care to provide a link?
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