Don't seek things you like the idea of having rather than the experience of having.
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The most obvious variant is not to buy things you like the idea of owning rather than the experience of owning. E.g. the prestigious object that's actually inferior to the ordinary one. But the underlying principle extends to dating and even to what you do with your life.
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Replying to @paulg
I wonder if that applies to a startup wanting to become a unicorn as opposed to happily serving a niche as an SME?
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