Don't seek things you like the idea of having rather than the experience of having.
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The most obvious variant is not to buy things you like the idea of owning rather than the experience of owning. E.g. the prestigious object that's actually inferior to the ordinary one. But the underlying principle extends to dating and even to what you do with your life.
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But there's the dilemma of not having experienced having a thing before and naively thinking the idea of it, is how it's going to be once attained.
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Companies spend huge amounts of money trying to make it hard.
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A good way to frame the comparison might be to choose: Everyone thinks you own/have X but you don't actually have X vs You do have X but noone will ever know you own it.
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Would you want to own that fancy car, phone, job title, etc. if no-one would ever know you have them?
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With books I try to ask myself: Do you want to read this or do want to have read it?
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I wonder if that applies to a startup wanting to become a unicorn as opposed to happily serving a niche as an SME?
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That happens constantly.
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Was a little confused on this initially. To put it a different way, it is better to choose comfort/enjoyment over style/prestige... internal happiness versus impressing others
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Predictably irrational
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