Trying to decide if @paulg’s “Make something people want” and Steve Jobs’ “People don’t know what they want until you show them” are competing philosophies or two sides of the same coin.
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Sometimes when people are familiar enough with the problem they can identify what a good solution looks like; other times, the problem is so ingrained or accepted as unsolvable/“the only way” that only when people see the solution do they realize how much better things could be.
The first time I tried driving someone's Tesla I had this experience. Afterward I was suddenly aware that my car rumbled and vibrated because of the engine, that when I backed up with the window open, exhaust would blow in, etc.
