One of the most surprising things I've learned from watching so many startups is that markets are far more adjacent than most people realize. You can get anywhere in 3 hops.
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Corollary: Sufficiently successful startups always end up competing with one another, even if they start in completely different markets.
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Aka how a social profiles startup vs ebook startup are now: Facebook Marketplace vs Amazon Marketplace.
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The war is generally either for talent or attention
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Jobs to be done theory states 2 companies in the same field are not really competition one has to worry about, its the companies that are in the contradictory market that one has to worry about. i.e McDonalds has to be worried about the fitness companies and Nutrition companies.
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which is to say... the best engineering teams have serious arguments but still deliver on time. We live in an age where the economic benefits of technology are so exponential that truly successful teams will inevitably expand their mandate and find new markets
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You could say that markets are not so adjacent as the idea that effective implementation is still such a catalyst that it can fuzz a lack specialization "We may not be car experts but our ability to structure and analyze data is more valuable than your institutional memory"
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Sufficiently successful as in Google and FB, or Netflix and Hubspot? Because, the second kind, not so much.
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Corollary: Nearby startups approach the same local maximum.
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(In the fitness landscape of markets)
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Occasionally, but mostly not.
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