Corollary: Sufficiently successful startups always end up competing with one another, even if they start in completely different markets.
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One of the most surprising things I've learned from watching so many startups is that markets are far more adjacent than most people realize. You can get anywhere in 3 hops.
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Adjecent as in 'location'?
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No, as in changing a product slightly pushes or exposes you to a different (adjacent) market
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Are you 80% referring to US markets?
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It is even more prevalent in emerging markets. Study Go-Jek and Grab. See all their acquisitions?
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the kevin bacon market phenomenon
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Could that be due to the fact that we analyze and evaluate growth of startups using the same metrics, which eventually converges to a zero sum game of who owns the biggest share of those metrics?
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This sentence is huge. I'm contemplating all the possible scenarios.
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this proximity that is not evident at the beginning makes it much easier when it is necessary to change the direction rapidly.
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