Projects that yield great results often wouldn't seem promising to a rational person. Fortunately some people have a compensating irrationality: they're so interested in the project that they'll work on it for its own sake.
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Startups: at the edge of engineering and taste
I assume you meant intersection rather than edge, but your version is also often true.
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I waffled for a bit and decided that “intersection” felt too comfortable in this case
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Taste is subjective and transient. Crossing the chasm is not just finding product market fit but also to help nudge the taste of the market in a new direction. E.g. in the beginning, the market wouldn’t have signaled it wanted AirBnB
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