The more it costs to sell you something, the more it will cost you to buy it.
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What example prompts this thought?
Enterprise software, but there are lots of other instances of it, like companies that spend a lot on brand advertising, defense contractors, retail vs wholesale, etc.
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Premium cars also come to mind.
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I agree, but the structure of current venture capital is less favorable for enterprise software disruption. Sales cycle are longer, it’s not sexy, slow growth, founders with enterprise experience and ideas are older and many can’t stop their lives to fund a startup. Am I wrong?
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Medical devices
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