To lecture someone on morality is implicitly to assume moral superiority over them. Adults do this to children, but not (unless they are clergy) to other adults.
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Though they may not say so explicitly, I think that's what bothers people about the Gillette ad. They're being talked down to, and moreover by people who are unlikely to be in any position to, unless the ad industry has recently become a bastion of saintliness.
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They are just wishing to sell more stuff to me AND unexpectedly teaching me a life lesson on things I already know. It’s like my coffee guy telling me to take responsibility and treat [animals|women|people|trees] with respect and so on. I just wanted a cup of
and a 
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I think the issue with the ad is not the political statement per se (we can almost all agree that bullying and sexual harassment is bad…) The issue is the perspective through which the message is conveyed — the tone is preachy (as Paul identifies) and hence alienating.
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Came here to say this. PG should read The Anatomy of Story by John Truby. All stories have a moral argument, and most good advertising is story telling. GEICO and the like that market on positive association only are the exception, not the norm.
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Indeed, the Gillette ad is a condescending scold akin to a parent's lecturing a child. It's lazy. The best influential messaging guides the target audience to reach the desired conclusion on their own. Gillette chose a crappy message and failed to use creativity in its delivery.
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Most men are good people. Gillette - deploying the elevated moral authority one attains from making razors - implied that they are not. Not unlike a grizzled Chinese farmer being lectured about life by kids shouting Maoist slogans.
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Honestly, were you offended by the add?
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All advertising is blatant pandering.
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