It’s a common belief that the best product always wins This is a myth The timing of technology platform shifts & acing the most plentiful distribution channels usually determines who wins But we keep building in hopes of creating the “best” product—because this is the pursuit
However, founders who plan to win by acing the most plentiful distribution channels, rather than building the best product, *always* lose.
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I live in England.
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The product that wins is not necessarily the absolute best, but rubs elbows with the best. Good enough, and then win at marketing, branding, distribution, etc. You have to shoot for best to accomplish good enough.
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I believe distribution channels and building the best product goes hand in hand.
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There is no such thing as best product though. It can only be better.
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Agree.
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of course. they suffer from the airline app problem: controlling the distro channel or other critical platform for a given good incentivizes minimum effort solutions to design and produce that good, resulting in a piss-poor product.
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Agreed.
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Short term: distribution channels. Long term: best products. When you invest in building the best product you are years ahead of your competitors and it’s just a matter of time to challenge their market dominance.pic.twitter.com/NVQzOsn1C6
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