Can you rephrase? My brain feels dump right now and I don't fully feel I understand the message in it's current wording
If your technology is better but potential customers are too set in their ways to switch, use it yourself and compete with them.
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If your technology gives its users an advantage but people don't use it (because they're set in their ways) you can use it yourself and take advantage of that advantage.
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Fantastic sentiment - that's led to many
#startupsThanks. Twitter will use this to make your timeline better. UndoUndo
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welcome back 
Thanks. Twitter will use this to make your timeline better. UndoUndo
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and if you can offer it for free in order to sell something related. it's a race to the bottom..they go high you go low
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Making the pie bigger
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Have taken this to the Nth degree by building all of our Webflow marketing pages in Webflow. Now we have the best marketing pages on the web: http://webflow.com/ecommerce http://webflow.com/ix2 https://webflow.com/solutions/prototyping …
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This is more dogfooding to me. But a good way to demonstrate the value of your product nonetheless.
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Solid advice.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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This is exactly what happened with us. Struggled to get the major players to switch to our SureStop technology (safer braking system for bikes) so we ended up started our own bike brand using the tech
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That's so epic. From feature to product.
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