@paulbaumgart that thought occurred to me, but why launch this way?
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Replying to @StartupLJackson
@StartupLJackson If there isn't significant overlap between the user bases, the separate app is likely doomed anyway. Cheaper experiment.1 reply 0 retweets 0 likes -
Replying to @paulbaumgart
@paulbaumgart isn't the whole point that they need growth, not more engagement. Overlap is just increased engagement.3 replies 0 retweets 0 likes -
Replying to @StartupLJackson
@StartupLJackson The only secondary app that really took off for Facebook was messenger, no? Which they pushed on users aggressively.1 reply 0 retweets 0 likes -
Replying to @paulbaumgart
@paulbaumgart but Vine and Periscope have been doing well. Past success proves possibilities, past failures matter, but prove nothing.2 replies 0 retweets 0 likes -
Replying to @StartupLJackson
@StartupLJackson And since Moments doesn't have network effects, it's even more expensive to get sustainable growth as a separate product.1 reply 0 retweets 0 likes -
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Replying to @paulbaumgart
@paulbaumgart I wouldn't be surprised to see them layer in social features, but that would be easier outside a social app.1 reply 0 retweets 0 likes -
Replying to @StartupLJackson
@StartupLJackson Another lens: the CLTV of a Moments user is low. So CAC is a big risk. So they need viral growth, via Twitter graph.1 reply 0 retweets 0 likes -
Replying to @paulbaumgart
@paulbaumgart disagree. Should be same as Twitter user. It's all brand ads against interests. Scales with total audience size.1 reply 0 retweets 0 likes
@StartupLJackson Yeah, I guess my assumption was that Moments users are worth less. But you're right, that maybe not be true for long.
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Replying to @paulbaumgart
@StartupLJackson Thanks, I am equally puzzled by their launch strategy now
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