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paulbaumgart's profile
Paul Baumgart
Paul Baumgart
Paul Baumgart
@paulbaumgart

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Paul Baumgart

@paulbaumgart

linkedin.com/in/paulbaumgar…
Joined May 2009

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    1. Startup L. Jackson‏ @StartupLJackson 10 Oct 2015
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      Replying to @StartupLJackson

      Should Moments be a standalone app?

      21 replies 0 retweets 8 likes
    2. Paul Baumgart‏ @paulbaumgart 10 Oct 2015
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      Replying to @StartupLJackson

      @StartupLJackson Surely that's been part of the plan from day 1? (Assuming it's successful enough with people who'd use both.)

      1 reply 0 retweets 0 likes
    3. Startup L. Jackson‏ @StartupLJackson 10 Oct 2015
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      Replying to @paulbaumgart

      @paulbaumgart that thought occurred to me, but why launch this way?

      1 reply 0 retweets 0 likes
    4. Paul Baumgart‏ @paulbaumgart 10 Oct 2015
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      Replying to @StartupLJackson

      @StartupLJackson If there isn't significant overlap between the user bases, the separate app is likely doomed anyway. Cheaper experiment.

      1 reply 0 retweets 0 likes
    5. Startup L. Jackson‏ @StartupLJackson 10 Oct 2015
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      Replying to @paulbaumgart

      @paulbaumgart isn't the whole point that they need growth, not more engagement. Overlap is just increased engagement.

      3 replies 0 retweets 0 likes
    6. Paul Baumgart‏ @paulbaumgart 10 Oct 2015
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      Replying to @StartupLJackson

      @StartupLJackson The only secondary app that really took off for Facebook was messenger, no? Which they pushed on users aggressively.

      1 reply 0 retweets 0 likes
    7. Startup L. Jackson‏ @StartupLJackson 10 Oct 2015
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      Replying to @paulbaumgart

      @paulbaumgart but Vine and Periscope have been doing well. Past success proves possibilities, past failures matter, but prove nothing.

      2 replies 0 retweets 0 likes
    8. Paul Baumgart‏ @paulbaumgart 10 Oct 2015
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      Replying to @StartupLJackson

      @StartupLJackson And since Moments doesn't have network effects, it's even more expensive to get sustainable growth as a separate product.

      1 reply 0 retweets 0 likes
    9. Paul Baumgart‏ @paulbaumgart 10 Oct 2015
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      Replying to @paulbaumgart

      @StartupLJackson (Than Vine or Periscope.)

      2 replies 0 retweets 0 likes
    10. Startup L. Jackson‏ @StartupLJackson 10 Oct 2015
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      Replying to @paulbaumgart

      @paulbaumgart I wouldn't be surprised to see them layer in social features, but that would be easier outside a social app.

      1 reply 0 retweets 0 likes
      Paul Baumgart‏ @paulbaumgart 10 Oct 2015
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      Replying to @StartupLJackson

      @StartupLJackson Another lens: the CLTV of a Moments user is low. So CAC is a big risk. So they need viral growth, via Twitter graph.

      3:50 PM - 10 Oct 2015
      1 reply 0 retweets 0 likes
        1. New conversation
        2. Startup L. Jackson‏ @StartupLJackson 10 Oct 2015
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          Replying to @paulbaumgart

          @paulbaumgart disagree. Should be same as Twitter user. It's all brand ads against interests. Scales with total audience size.

          1 reply 0 retweets 0 likes
        3. Paul Baumgart‏ @paulbaumgart 10 Oct 2015
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          Replying to @StartupLJackson

          @StartupLJackson Yeah, I guess my assumption was that Moments users are worth less. But you're right, that maybe not be true for long.

          1 reply 0 retweets 0 likes
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