B2B customers want high ROI, B2C customers want high dopamine-to-effort ratio. Consumerization of the enterprise ideally means you get both.
However, ROI must result from UX for it to be worth it, so you must be solving problems that cannot be sufficiently solved with worse UX.
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So, what data are businesses having a hard time collecting right now? What is the opportunity for going: better UX -> better data -> more $?
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