(rephrased) In this case, social proof isn't just "evidence produced by oral means," but also that "people respected by the community believe X is guilty, which means you don't have to feel guilty for also believing the same thing."
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In other words, you get "safety in numbers" effect that ensures you can feel reassured believing something potentially inflammatory -- literally the same effect which causes wildebeest to travel in massive herds.
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I gotcha - agree
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