1/Well, presume (plausibly) the horror response (which might just be a stressor which can have numerous attributions) is subject to varying responses by the population, from repulsion, to indifference, to pure enjoyment (on which cf. https://www.sciencedirect.com/science/article/pii/S0191886915300374 …). Those who enjoyed
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1/I'll speculate -- crudely. At the bio level, likely related to cortisol/testosterone, glucocorticoid receptors --> dopamine, and serotonin; the mechanics are quite tricky (see e.g. this review https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5964298/ …, and note many lab studies don't even generalize to IRL). But
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2/the general idea is that, when a guy ("Brad") sees a more-dominant or aesthetic male ("Araya), Brad rapidly and unknowingly experiences neurochemical changes reflecting the "new prediction" that Brad is lower-status than Araya. This sudden "loss of status" triggers anxiety, b/c
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3/Brad (if he's a fighter) has not yet updated his top-down vision of himself as having at least the status he thought he had when he saw Araya posing at the store-front. Brad then generates (also likely unconsciously) top-down predictions that will "settle the score" b/t the
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4/top-down {PFC &C} ("I'm high status!") and bottom-up {e.g., tuning of social standing signals from sense data --> test/cortison <--> serotonin & glucocorticoids <--> DA/NE) signals Brad is getting. Because the store is right there, available images --> "me buying stuff b/c
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5/I'll be more high status because I will LOOK high status as I THINK I should if I buy this."
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Right, buying is the cheapest (cheaper than confronting Araya) available way to update (change of emphasis to $/style) and fulfill a prediction of high status.
End of conversation
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