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So the "individualism vs collectivism" dichotomy sometimes puzzles me. I often see the two words used in two senses: 1. Individualism = individual freedom, collectivism = mutual restraint 2. Individualism = caring only about yourself, collectivism = caring about common good...
These words are not terminology designed to carve reality at the joints. They are flags used to signal allegiance. Hence each pair is crafted to reinforce "us good, them bad" for each group. Read "Elephant in the Brain" so you don't need to be puzzled by signaling.
