Agreed. Increment is a solid content marketing product and if there were more like it the idea wouldn't be so debased.
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I don't think it has to be “incidentally”—the association builds value both ways! (Anyway the themes are well-executed and I hope it's succeeding. I like seeing all those writers and designers do good work. We've been using it as a model as we plan our own marketing.)
Thanks. Twitter will use this to make your timeline better. UndoUndo
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