Why are all airlines SO BAD? Oh right, because there are no margins and there’s no incentive to improve because we’re all forced to keep paying them because they’re all terrible but we have to go places. 
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If the WiFi actually works maybe I will!

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It’s probably best thriller about deregulation of US air travel that you’ll ever read.
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The revealed preferences of consumers who are making purchasing decisions weeks ahead of actual consumption
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So is the genius of Ryan Air that it moves more of the purchasing decisions to be in the moment? I guess this is the same principle as free-to-play + in-app-purchases for games?
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