Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
@albertwenger Those are better than nothing, of course. But we don't just rely on empathy and observation for profit and engagement.
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@albertwenger We force discipline of quantitative analysis. But I think we've underprioritized measuring things that are hard to meausure. -
@patrickc in my experience most engineering driven organizations underestimate the power of empathy -- it is a form of measurement! - 1 more reply
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