Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
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Replying to @patrickc
People are good -- too good! -- at solving numerical optimization problems. Alongside dollars, we need counterbalancing metrics for ads.
2 replies 5 retweets 18 likes -
Replying to @patrickc
It's not just ads, though. So many problems in our products caused by our inability to measure user frustration.
5 replies 14 retweets 39 likes -
Replying to @patrickc
I think the biggest systemic improvement we could make to software and products would be to have a general way to measure user frustration.
49 replies 166 retweets 259 likes
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