Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
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Replying to @andy_matuschak
@patrickc Doss answering that question require also understanding the nature of qualia?1 reply 0 retweets 0 likes
Replying to @andy_matuschak
@andy_matuschak To reason from first principles, likely, but I suspect not in order to just measure the outcome.
10:00 PM - 16 Apr 2015
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