Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
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Replying to @patrickc
People are good -- too good! -- at solving numerical optimization problems. Alongside dollars, we need counterbalancing metrics for ads.
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Replying to @patrickc
It's not just ads, though. So many problems in our products caused by our inability to measure user frustration.
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Replying to @patrickc
I think the biggest systemic improvement we could make to software and products would be to have a general way to measure user frustration.
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Replying to @patrickc
More broadly, I think people don't talk enough about the potency of feedback loops in actually making the target class better.
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Replying to @patrickc
That is, Yelp doesn't just help you identify better restaurants -- the signals cause the restaurant class as a whole to improve.
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Replying to @patrickc
For example, how TripAdvisor makes hotels better: https://www.csi.ucd.ie/files/ucd-csi-2010-06.pdf ….pic.twitter.com/DlWRBK8bcQ
1 reply 2 retweets 21 likes
Not quite the same, but Latour makes a thematically-related argument for the effect of the printing press on ideas.pic.twitter.com/x5oRQhX6xq
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Replying to @patrickc
Full paper at http://isites.harvard.edu/fs/docs/icb.topic1270717.files/Visualization%20and%20Cognition.pdf ….
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