Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
-
-
Replying to @patrickc
People are good -- too good! -- at solving numerical optimization problems. Alongside dollars, we need counterbalancing metrics for ads.
2 replies 5 retweets 18 likes -
Replying to @patrickc
It's not just ads, though. So many problems in our products caused by our inability to measure user frustration.
5 replies 14 retweets 39 likes -
Replying to @patrickc
I think the biggest systemic improvement we could make to software and products would be to have a general way to measure user frustration.
49 replies 166 retweets 259 likes -
Replying to @patrickc
More broadly, I think people don't talk enough about the potency of feedback loops in actually making the target class better.
6 replies 2 retweets 22 likes -
Replying to @patrickc
That is, Yelp doesn't just help you identify better restaurants -- the signals cause the restaurant class as a whole to improve.
9 replies 5 retweets 25 likes -
Replying to @otisfunkmeyer
@otisfunkmeyer You're channeling Bruto Latour there: http://isites.harvard.edu/fs/docs/icb.topic1270717.files/Visualization%20and%20Cognition.pdf …pic.twitter.com/LfYF9RN8q6
2 replies 0 retweets 2 likes
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.