Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
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For example, how TripAdvisor makes hotels better: https://www.csi.ucd.ie/files/ucd-csi-2010-06.pdf ….pic.twitter.com/DlWRBK8bcQ
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Not quite the same, but Latour makes a thematically-related argument for the effect of the printing press on ideas.pic.twitter.com/x5oRQhX6xq
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@patrickc questionable. Those are mimicking irl word of mouth. Great hotels have always been great. Shitty hotels just don't care. -
@chasers 1) That seems simplistic. Most hotels are neither great nor shitty. 2) They don't need to care for this effect to be observed! - 5 more replies
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@patrickc also, in the same way, YouTube makes ppl better at everything because they can easily see the state of the art of anything. - 2 more replies
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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RT
@patrickc: That is, Yelp doesn’t just help you identify better restaurants --the signals cause the restaurant class as a whole to improveThanks. Twitter will use this to make your timeline better. UndoUndo
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@patrickc Well...for ideal reviews, ideal human nature, and a value of Yelp that isn't trying to imitate the BBB.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patrickc That could definitely be true, assuming the company doing the identifying is honest…Thanks. Twitter will use this to make your timeline better. UndoUndo
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