Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
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That is, Yelp doesn't just help you identify better restaurants -- the signals cause the restaurant class as a whole to improve.
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For example, how TripAdvisor makes hotels better: https://www.csi.ucd.ie/files/ucd-csi-2010-06.pdf ….pic.twitter.com/DlWRBK8bcQ
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@patrickc do organizational boundaries sterilize large scale optimization?Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patrickc (aside: i think ever larger scale optimization is the singularity, not humanlike AI)Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patrickc sounds like free press/speech for society, and the effect of transparent communicationThanks. Twitter will use this to make your timeline better. UndoUndo
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@patrickc the power of listening. So simple, yet takes care, vulnerability and patience. Even for ads. :-)Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patrickc only when users can influence outcomes. Democracy is a broken feedback loop in the US, thanks to marginalized voter influence.Thanks. Twitter will use this to make your timeline better. UndoUndo
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