Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
@paulmwatson @isaach Sure. The problem is that our feedback loops for *identifying* the problems are nowhere near good enough.
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@paulmwatson@isaach We identify some problems, eventually, kinda. I want not frustrating users to be a *science*.Thanks. Twitter will use this to make your timeline better. UndoUndo
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