Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
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More broadly, I think people don't talk enough about the potency of feedback loops in actually making the target class better.
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That is, Yelp doesn't just help you identify better restaurants -- the signals cause the restaurant class as a whole to improve.
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@patrickc we do -- through empathy -- which is why end user observation and using one's own product are crucial -
@albertwenger Those are better than nothing, of course. But we don't just rely on empathy and observation for profit and engagement. - 3 more replies
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@patrickc Like ratings dialogs? ;-)https://www.apptentive.com/features/dashboard-insights/ … -
@wooster Yeah, mechanism of all this left as an exercise to the reader :-). - 1 more reply
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This probably has to be solved by Apple or Google. (Engelbart would call it C Work. http://www.almaden.ibm.com/coevolution/pdf/engelbart_paper.pdf ….)pic.twitter.com/C1sGTmsJJx
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@patrickc many b2b have actionable happiness measures. As you move up size ladder from consumer to enterprise, can method stay standardized?
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@patrickc So support should be treated in a similar systematic way and should be designed to catch as much feedback as possible - End of conversation
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