Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
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I think the biggest systemic improvement we could make to software and products would be to have a general way to measure user frustration.
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More broadly, I think people don't talk enough about the potency of feedback loops in actually making the target class better.
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@patrickc the products and ads we most need to curb have low frustration high *regret*Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patrickc I think reviews do that well, while sales are more a reflection of marketing and repeat business is a reflection of a solid UXThanks. Twitter will use this to make your timeline better. UndoUndo
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@patrickc Dogfood, ask them, do clinical task studies, measure task duration & variance...Thanks. Twitter will use this to make your timeline better. UndoUndo
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@patrickc If only someone instrumented the mouse to measure how often it is slammed!Thanks. Twitter will use this to make your timeline better. UndoUndo
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