Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
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It's not just ads, though. So many problems in our products caused by our inability to measure user frustration.
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I think the biggest systemic improvement we could make to software and products would be to have a general way to measure user frustration.
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@patrickc when's the first Stripe sponsored ad for a podcast gonna go live?Thanks. Twitter will use this to make your timeline better. UndoUndo
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