I think the bigger issue tends to be companies that expect long hours indefinitely. Asking for it temporarily over a limited crunch time is very different. I suspect you don't ask your employees to all work insane hours now.
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Its ok to start it but if you are constantly burning your team members for every update then there is a problem.
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I've never built a company, but I've written two PhDs & a few books. All took mornings/nights/every waking second, but they were all discrete projects, and downtime followed. Perhaps it is the expectation of constant late nights that grates? Totally agree long hours not the goal.
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You did that for *yourself and not *someone else.
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I don’t understand this: in startups eveyone has equity, if the collective output is going to make the output better, you *are working for yourself*
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Indeed - before a major launch (WWDC pretty major), there are some long hours and ∴ a nod of appreciation from Tim was actually a nice gesture IMO
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But Apple are an 800B company. There’s something culturally wrong when the industry leader normalizes crunching for an annual iterative rollout. They can afford not doing that.
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I believe work physics are the same no matter the size of the company. It’s not like if you are Apple you can bend time and create energy to create products faster. You may be able to hire more people, but it is proven that it does not work that way either.
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but isn’t cook referring to employees here, not founders?
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