Looking back, it's weird that we made offers to people to join Gumroad without giving them a full look at our financials, especially given a large percentage of the offer was in equity.
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Every startup is fearful of looking small to prospective candidates, investors, and customers. And everyone "colludes" to obscure their numbers as long as they can, until it stops working for them. (Or until they IPO.)
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Most startups are a lot smaller and less successful than they seem. We can pretend to be large and successful using our fundraising announcements and employee counts until we actually are. "Fake it until you make it," etc.
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This year we've been trying something new: No equity. There's no financial upside to working on Gumroad. You set your own hours, get paid fairly, and have lots of people using the features you've built and telling you how to make their lives better. That's it.
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Most people have other jobs, or are trying to bootstrap their own startup, or plan to some day. Great! You don't need to pretend that Gumroad is your life's work, or even your first priority. We still need you.
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I’m in favor of adopting most but not all defaults! Look forward to hearing how this goes.
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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