A lot of what the app-dispatched workforce firms are doing is figuring out how to harness demand at scale for a particular really-easy-to-describe bit of labor, distribute (and/or hook into distribution of) the capital required to do the labor, and then put a price on it.
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(Yes, there's substantial capital involved in most of the app-dispatched businesses: their networks and IP. Just like it's difficult to assemble a McDonalds hamburger without physically being in a McDonalds and attached to their kitchen but *really easy if you are* ...
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it is difficult to convince the universe to give you $5 for connecting a power plug to your outlet but really easy to convince the universe to give you that given the power plug is on a Bird and the app is open in your hand. That's the hard capital formation bit.)
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