Depends heavily on form factor. The most I’ve ever spent on a talk is about 30 to 40 hours rehearsing for 7.5 minutes. (Still my best performance ever.) More typically a 45 minute talk is a day of work, assuming the topic is solidly in my wheelhouse.https://twitter.com/whereistanya/status/995653828933496832 …
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That makes sense to me, but what about this story?https://twitter.com/patio11/status/734277419327049729 …
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There exist speaking gigs that will improve a full-timer's career noticeably and are clearly worth 100+ hours of career investment (e.g. "I was a non-Lightning-Talk speaker at RailsConf/RubyKaigi.") I suspect you're right about overestimation, though.
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What do you recommend to find who to pitch?
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Generally true, however sometimes it can create an aura of expertise or leadership, leading to better consulting gigs, higher rates, and quicker close. (and rarely, even a gig itself; after my last talk someone came up and asked me to help them implement what I talked about.)
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