What she said. Companies do not pay for moral worth, they pay for services rendered. The garbage company doesn’t have to be extra specially morally deserving to ask for as much as the company is willing to pay. You don’t, either.https://twitter.com/sehurlburt/status/992533656055959552 …
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Price is a signal of value and if you underprice yourself you are saying “I think I’m valued accurately at this price, below that of better providers.” Most companies will take you at your word. They will then treat you in non-price ways consistent with your representations.
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Only once the president of a company raised my quote on web services, I was extremely lucky back then. Later, I lost that customer on another project mishandled. :-(
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