"This is what I do." is a simple and surprisingly powerful sales message. Both explicitly mentioned by speakers and deployed by them (sometimes unconsciously). "You're good at what you do? Right? I devoted the last 10 years of my life to getting #%&(ing good at email." #MicroConf
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"Are you saying be a specialist not a generalist?" More of a positioning thing than a specialization thing, honestly; my business cards said, literally, Sell More Software. Was the range of things I did complicated? Yes. But hopefully prospects had a pretty decent idea about me.
11:30 AM - 1 May 2018
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