Every time I talk to physical product people I want to shudder and withdraw myself into the comforting embrace of a software business, which has plenty of problems without the eldritch horrors that they have to deal with.
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Or here's a fun variant. "We made a thing that runs software. Wires are involved. Also, plastic." "That is true of a lot of things that run software." "Except this one is not made by Apple it is made by us." "OK." "Physics is a thing." "Oh I do not like where this is going."
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"And when wires carry a current..." "STOP STOP STOP." "... the plastic heats up..." "STOP STOP STOP!" "... and nobody QAed the thing in continuous heavy use for a week because who does that in QA..." "STOP STOP STOP STOP." "... and then when it went to the certification lab..."
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End of conversation
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"retooling" that really, realy, _really_ scares hardware people...it usually also translates to "a few 10k over budget"...
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