My question is this: what's in it for Bey apart from the wow factor? How does this improve her bottom line?
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Part of me thinks that it's the entertainment industry equivalent of the tech company hiring a notable entertainer for the annual conference. To paraphrase the Joker: it's not about the money, it's about sending a message. To expand on the Joker: civilians may not be audience.
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Lady Gaga does roughly this, too - what she's selling is amazing logistics. Though usually *not* with a borrowed stage!
Thanks. Twitter will use this to make your timeline better. UndoUndo
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