The same thing that make it great for huge firms on the rocket ship trajectory make it great for smaller firms, too. You don't have to be an MBA to really appreciate MRR.https://twitter.com/davidcummings/status/983506703600836609 …
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You can charge $6k for software that is reasonably buildable and supportable by a single person! That's great news! But you get the $6k over N years and so you need to sell hundreds of accounts to support the team, and that requires finding thousands of qualified prospects.
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And since that is highly non-trivial, it's a better idea to start with e.g. an infoproduct business, productized consulting, or a plugin in an existing ecosystem, start developing marketing/sales systems (and a reputation for delivery among customers who like you), etc.
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For this thread at substantially more length see my MicroConf talk on leveling up here:https://vimeo.com/129913527?width=800&height=450 …
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