“Why is Amazon trying to sell me an X? I just bought an X. Idiots!” People who are compensated strictly based on their ability to predict the future, like poker players and marketers at e-commerce shops, tend to be much better at high school math than Twitter users.
-
-
Here's a true statement: People who will in 2018 give birth to a child named Abigail are at least 5X more likely to give birth to a child in 2019 than people chosen at random. "Naming your child Abigail can't make you more likely to get pregnant." Again, failure to do the math.
Show this thread -
(You get a 2X there, for free, from the observation "If you had a child named Abigail this year you are biologically capable of having children; this is not true of no less than half of humanity. Now apply same insight to childbearing age and you're already at 5X+.)
Show this thread
End of conversation
New conversation -
-
-
yes. BUT. I suspect people are right that the majority of the time, the reason they are seeing those ads is poor configuration rather than this clever play. It's mainly the "bought this product" pixel not firing IMO.
-
I'd take the other side of this bet. Amazon does the same thing and doesn't need a pixel to render to look in their own database and say "Hah you bought a refrigerator already; guess I'll suppress those results now."
- 2 more replies
New conversation -
-
-
Except Amazon typically knows when purchase goes wrong in that you initiate return or review poorly ... and can wait til then to make recommendations
-
I think what’s going on is that there are a meaningful % of customers who buy a bunch of similar items at same time to compare and the recommendation engine picks this up as correlated/complementary products.
End of conversation
New conversation -
-
-
Seems you're comparing when the best time to market a fridge is though, not the best thing to market. With Amazon's data it seems surprising that after buying a fridge, there's no better option than more fridges. Good odds that I'm furnishing a kitchen - sell me a nice toaster.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Wow! Very insightful. Seems like a obvious thing to do, now i.e. show Ads immediately after a purchase of rare (likely to be exchanged) things.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
I’ve noticed , I’m almost always recommended the same same SKU again . I believe it’s just shitty code that doesn’t account for recent buying history. Or if they use ML , they train their models after every month or some distinct time period.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
-
-
Also, people in a position to buy two fridges for whatever reason (one for their vacation house or rental property), they decide they like it so much hey want to get one for kids/parents for a present.
Thanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.