There’s a cafe here with a stored value card that doubles as their points card and it’s a really smart implementation. Underlying business objective: sell more coffee (which has arbitrarily high margins). You load the card with cash, and they give you a bonus for loading more.
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Years ago i worked for a hotel chain and was shocked to see the financial controls they had to put around this stuff. Way more complicated than i expected (Was even on their public balance sheet). Yet another biz opportunity for someone to outsource these types of services
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Even a loyalty programme with points earned or vouchers needs to be on the balance sheet as a liability. A lot of companies messed up by not including expiry clauses, so that liability sits there forever even though you know it’s unlikely vouchers from 1973 will now be redeemed…
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