There’s a cafe here with a stored value card that doubles as their points card and it’s a really smart implementation. Underlying business objective: sell more coffee (which has arbitrarily high margins). You load the card with cash, and they give you a bonus for loading more.
I think they only accept loads in store on cash. You can load through the app with a CC but you lose the 5% promo to do so, which would be irrational.
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Starbucks seemingly doesn’t want to touch cash at all and is happy having their card be a pointer to a CC.
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