There’s a cafe here with a stored value card that doubles as their points card and it’s a really smart implementation. Underlying business objective: sell more coffee (which has arbitrarily high margins). You load the card with cash, and they give you a bonus for loading more.
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I think they only accept loads in store on cash. You can load through the app with a CC but you lose the 5% promo to do so, which would be irrational.
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I know right. It’s not even a “cash discount.”
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I've seen this with some online services. One of the places I rent servers in Europe gives me a 5-10% bonus on a deposit to pay a larger amount upfront instead of just paying monthly.
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