There’s a cafe here with a stored value card that doubles as their points card and it’s a really smart implementation. Underlying business objective: sell more coffee (which has arbitrarily high margins). You load the card with cash, and they give you a bonus for loading more.
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This encourages you to keep your coffee spend here, as opposed to Starbucks, and gives the cafe a negative-cost source of working capital. (Plus if you don’t come back in a year after your last use, breakage.)
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Also lets them outcompete the CC companies; they can offer 5% point rewards (costs them nothing) as opposed to banks offering 1% (costs them 2% if customer chooses to purchase with CC).
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UCC, which operates a number of brands, most prominently Ueshima Coffee.
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