Unfortunately, due to the way stress functions ("Metacognition? Stuff that, THERE'S A BEAR TRYING TO EAT YOU. RUN FROM THE BEAR. RUN!"), I didn't have an accurate mental model for the downs that were, factually, most challenging for my family.
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There's a huge amount of leverage, for almost everything you'll do, to having a keen eye for human behavior (your own and others'). One of the reasons we write about it so much is that I feel it's massively undercovered.
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I also think there's a tendency in a lot of writing towards "Oh, human behavior isn't like physics! It's _actually complicated_! You cannot conveniently systemize it and then make better predictions than blind guessing!"
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That assumption is almost certainly wrong, in a lot of big ways and little ways. We're trying to cover the ones most relevant to entrepreneurship, in ways which are actionable.
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As always, if there's a topic you'd like to see us write more about, please hit us up.
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