The startup media glamorizes Crushing It and a hard-charging limitless-source-of-morale hustle. The single biggest off-the-record topic when I talked to founder friends? Our struggles with depression. Dr. Sherry Walling wrote about stress management: https://stripe.com/atlas/guides/founder-stress …
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(There is something very deeply ironic about the best event for value-driven family-oriented create-value-through-constant-focused-execution entrepreneurship being in Las Vegas.)
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If you've noticed a trend in Atlas-land towards more writing on the softer side of entrepreneurship recently, that's partly an accident of publishing schedule tetris and partly considered, to counterbalance my own tendency to dive into crunchy tactical minutiae.
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I geek out quite a bit about SaaS administrative dashboards, revenue recognition, email funnels, sales processes, and Nginx configuration, and all of these are useful things to have in your wheelhouse as an entrepreneur, but the soft skills are still skills.
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There's a huge amount of leverage, for almost everything you'll do, to having a keen eye for human behavior (your own and others'). One of the reasons we write about it so much is that I feel it's massively undercovered.
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I also think there's a tendency in a lot of writing towards "Oh, human behavior isn't like physics! It's _actually complicated_! You cannot conveniently systemize it and then make better predictions than blind guessing!"
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That assumption is almost certainly wrong, in a lot of big ways and little ways. We're trying to cover the ones most relevant to entrepreneurship, in ways which are actionable.
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As always, if there's a topic you'd like to see us write more about, please hit us up.
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Have you found any other groups/conferences like
@MicroConf that attract similarly-feathered folks? -
My other three favorites are BaconBiz (very similar crowd to MicroConf), Business of Software (attendee profile skews towards 10+ member teams versus family-run firms), and DCBKK (had many more birds-of-my-feather than I expected; want to go back sometime).
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