There’s a company I’m sad to see go: https://www.linkedin.com/pulse/i-cant-wait-you-see-what-we-do-next-kevin-gibbon … I’d encourage software people who are getting into non-software businesses to sweat the unit economics very early. Software margins have a lot of room for error in them. Almost no businesses have software margins.
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In an ideal world, we should be taking all these costs including our customer support team and marketing team and other supporting ongoing costs to figure out what the real cost of a unit is I guess?
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Those are more fixed overhead that you’d spend regardless of how many units were produced/sold. Including them in unit economics might mislead you about the health of your business
End of conversation
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