There’s a company I’m sad to see go: https://www.linkedin.com/pulse/i-cant-wait-you-see-what-we-do-next-kevin-gibbon … I’d encourage software people who are getting into non-software businesses to sweat the unit economics very early. Software margins have a lot of room for error in them. Almost no businesses have software margins.
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This might sound obvious buuuuuut there was a period in Silicon Valley where a lot of companies were either a) unable to calculate their unit economics or b) sustained negative unit economics, with the idea that they'd grow massively and then start worrying about them.
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(This was largely driven by Uber envy.) Note that profitable unit economics doesn't necessarily imply a healthy business, since they exclude e.g. engineering teams, (often) cost of customer acquisition, etc, but negative unit economics are a) pretty dire and b) addictively so.
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